Big Bazaar, India’s largest hypermarket chain, unveiled the new ‘Fashion@Big Bazaar Collection’ in a glittering fashion show, at the hands of Bollywood’s latest heart throb and sensation - Asin.
The new Fashion@Big Bazaar collection comprises of apparel and accessories for all occasions, ranging from daily wear, special occasion wear, casual wear, college wear and office wear. Asin, winner of the Filmfare best debut (female), for her stunning performance in the film Ghajini, joins MS Dhoni, youth icon and captain of the Indian cricket team, as brand ambassador for Fashion@Big Bazaar.
The fashion show comprised of four sequ
ences, with male & female models showcasing the new Fashion@Big Bazaar collection, this summer.
‘Fashion@Big Bazaar Mens Collection’ showcased at the fashion show included – formals comprising of fil-a-fil, cotton rich stripes, easy care plains shirts teamed with stylish trousers; casual wear with striped t-shirts, cotton yard dyed check shirts, cargos and straight fit denims; party wear comprising of shiny stripe lycra, satin jacquard, plain satin, structured seer sucker stripes shirts, structured self stripe trousers and wet look corduroys;and ethnic wear, which consisted of pin tuck printed silk kurtas along with embroidered silk and jacquard sherwanis.
‘Fashion@Big Bazaar Womens Collection’ included - party wear comprising of tunics teamed with leggings and evening wear tops with back pocket embroidered denims; casual wear comprised of foil print tees and summery blouses with slim fit denims; whereas, kantha work and kalamkari foil printed mix ‘n’ match kurtis with leggings, rogan printed patiyalas, sarees and pastel foil printed salwar kameez dupatta sets were showcased as a part of ethnic wear.
The highlight of the fashion show was the striped t-shirt collection paired with worked upon jeans for men, structured formal shirts for men, slim fit stretch jeans for ladies and the fusion metallic discharge print with embroidery collection in ladies ethnic wear. Asin made a grand entrance at the end of the fashion show and floored the audience, looking stunning in garments from the summer 2009 collection of Fashion@ Big Bazaar.
Said Sanjeev Agrawal, Concept Head - Fashion@Big Bazaar & CEO Pantaloons, “Modeled on the motto of latest fashion, best quality and cheapest prices, Fashion@Big Bazaar has been doing exceedingly well, targeting a turnover of close to Rs.1,000 crore this year, with presence in 110 Big Bazaars and a few independent stores. Fashion @ BigBazaar retails fashion apparel and accessories that appeal to a broad spectrum of age groups, including men, women , kids & infants.”
He further added, “We have taken into account regional preferences while creating the new collection, given the diverse geographies and communities that Big Bazaar touches. A strong team of designers, which designs exclusively for Fashion@Big Bazaar has worked on creating this collection, which we are confident will find mass appeal. Through bulk buying, we are able to offer low prices, almost unheard of.”The new Fashion@Big Bazaar new summer collection for Men includes – cotton yarn dyed casual check shirts, 24X7 crew neck t-shirts, sweat free fashion sports tees, classic polos, straight fit jeans, casual trousers and shorts. Variety of formal shirts such as Bankers shirts made up of fil-a-fil, cotton rich stripes, easy care plains, combed cotton stripes, classic blues etc. It also includes mens suits and blazers, ethnicwear, partywear, fabrics, lungis, dhotis, innerwear, caps, belts, ties and socks.
Women can choose from a range of v-neck, graphics, classic polo, lurex yarn dyed tops and printed cropped tops, fashionable long tees with foil prints, comfort, regular and slim fit stretch jeans, skirts, capris, leggings in western wear, kalamkari, kantha work and floral print mix n match (kurta, kurti, salwaars, churidaar, dupattas), foil polka dot print salwar kameez dupatta sets with different cuts (like Empire,Umbrella, A-Line), Ready to stitch dress material, Kantha work, computer embroidered, gadhwal Banarasi, gegorette printed sarees and cotton and silk handloom sarees in ethnic wear. It also includes innerwear, nightwear, belts, caps and socks for women. Kids collection comprises t-shirts, shirts, shorts, cargos, jeans, occasion wear, suits and ethnics for boys; and t-shirts, tops, frocks, shorts, skirts, jeans and ethnic wear for girls. Infant apparel, utilities and essentials are also available.
The exclusive fashion merchandise and labels available across the Fashion@BigBazaar collection, are not available in any other store. The new collection is available across popular brands including: Knighthood (mens), Privilege Club (mens), Buffalo (mens), DJ&C for (mens and ladies), Famous Basics by Lee Cooper (mens and ladies), J Walk (ladies), Shyla (ladies), Haute and Spicy (ladies), Star Parivaar (ladies), Shrishti (ladies), CTee (kids), Disney – Power Ranger/ Princess (kids), Pink & Blue (kids), Sach (kids), etc. Fashion@BigBazaar also retails national brands like Signature By Levis, Going 3, 14U, Meena Bindra by Biba, Aurelia by W, Palm Tree by Gini&Jony, Lilliput, Juno, etc.
Eva Longoria and her Technicolor dreamcoat fails to amaze at New York Fashion Week
New York Fashion Week is by far the most stylish event on the city’s calender and it seems Eva Longoria was eager to stand out from the crowd.
And while the Desperate Housewives star certainly drew plenty of attention at Matthew Williamson’s runway show, it was for all the wrong reasons.
The actress plumped for a technicolour coat that featured a rather garish mixture of burnt orange, brown and turquoise.
It was a surprising and dowdy choice for the 33-year-old, who is usually a picture of sass and sophistication in her customary little party frocks.The star was attending the catwalk show for celebrated British designer’s latest collection.
Williamson counts Sienna Miller and Cheryl Cole among his many celebrity friends and he even designed several of Cheryl’s dresses for her appearances on the X Factor.
Eva managed to bag a front row seat as the models steamed down the runway and looked to enjoy with her coveted position.Amongst his designs, he experiment with fur, pairing one coat with maroon leather skinny-leg pants that had snakeskin trim.
Eva attended the event following a trip to Phoenix for NBA’s All-Star weekend.
Earlier in the day she had enjoyed lunch out in New York before arriving to the show.
She recently revealed she is sad about news her co-star Nicollette Sheridan will be leaving Desperate Housewives.
She said: ‘I love her so much as a person, and I love the character of Edie Britt, that I can’t imagine the show without her.’