Monday, August 15, 2011

Behind the Scenes with Vaseline and Kate Ritchie

Check out these exclusive behind the scenes images from Kate Ritchie’s new print campaign for skincare brand, Vaseline.

The new campaign sees Kate encourage people to start using a body lotion and moisturise 365 days, especially as less than 35% of New Zealanders use body moisturiser on a regular basis, compared to over 70% in other countries. Most women look after the skin on their face but what about the rest of the body, especially arms and legs?

The aim of the campaign is to educate Kiwis on the need for regular moisturisation with a lotion like Vaseline Dry Skin Conditioning Lotion, which helps ensure skin feels smooth and looks radiant.

How beautiful does Kate look?